New article co-authored with Elin Norrman on Military Strategic Communication at the Tactical Level in Counterinsurgency Operations focusing on Sweden in Afghanistan. The article investigates the implementation of strategic communication at the lower segment of the military hierarchy in counter-insurgency (COIN) operations. It focuses primarily on the experiences of communicating strategically at the tactical level in manoeuvre forces, using Sweden in Afghanistan as a case study.
It is found that the tactical level often distances itself from the communicator tasks, arguing that this belongs to other units or personnel. However, the tactical level also pinpoints the vital role they play in shaping attitudes and beliefs in the area of operations. The results thus indicate a type of cognitive split in the perception of the communicator role among the manoeuvre forces.
Furthermore, the study reveals several obstacles in effectively executing strategic communication in the military domain. The most prominent areas are contradictions in messages due to force-protection measures and lack of synchronization.
To cite: Norrman, Elin and Mikael Weissmann, “Military Strategic Communication at the Tactical Level in Counterinsurgency Operations: The case of Sweden in Afghanistan,” Kungl Krigsvetenskapsakademiens Handlingar och Tidskrift [Proceedings and Journal of the Royal Swedish Academy of War Sciences], No 3, 2020: 19–47. Full text available from http://urn.kb.se/resolve?urn=urn:nbn:se:fhs:diva-9509